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martes, 31 de mayo de 2011

Corporate survival - Harley Davidson

Charlie Rose interviews Chairman of Harley Davidson Jeff Bleustein (2002) about the history of the company. A company that started over 100 years ago, it has had to change it's corporate strategy over the years to survive, and especially in the last 20 years. Watch this video to learn how the company sought to attract younger and new riders.

miércoles, 11 de mayo de 2011

Business strategy

Next week we will be discussing business strategy in some well known international companies such as Nike and Geox.

Listen to the Founder and Chairman of Geox, Mario Moretti Polegato talk to Markus Karlsson at France24 about their business strategy for 2011.

Mario Moretti Polegato is Italian, he speaks English slowly and with grammatical errors however he is able to clearly communicate his message.


miércoles, 4 de mayo de 2011

Getting things done: Direct orders or a softer approach?

This week (9th May) we'll be looking at how direct orders can demotivate people while a softer approach will lead to more positive results.

These two short video sketches from classic British comedians, 'The Two Ronnies' with Ronnie Barker and Ronnie Corbett and 'Blackadder' with Hugh Laurie and Rowan Atkinson help to illustrate the point.

See interesting links:

British Humour: Blackadder - Hugh Laurie is all man

British Humour: Two Ronnies - Your nuts, my Lord.